What is Digital Advertising?
Digital Advertising offers a wide variety of benefits. First, it enables you to advertise your product or service to a large audience immediately and at a low cost per click than with traditional print media. Second, it’s easier to target your audience because everything you need is in one place – Google AdWords. Third, the ability to track and manage your campaigns makes it easy to make necessary changes as they become necessary. Finally, it provides you with one of the best ways to generate website traffic that converts into leads and sales.
Digital advertising helps you reach all of your most beneficial
cost-effective potential audiences. With Google AdWords, you can reach those who are most likely to be interested in the services you offer. Social media marketing helps you to reach individuals who are more likely to initiate a conversation about the products and services you offer.
is the key to successful advertising. The more people know about your brand – the more they will buy. Social media marketing helps increase your website traffic and improve your search results. Google AdWords is an essential part of your overall PPC marketing strategy. AdWords lets you control your budget so that you only spend money where it is effective.
There are two types of Digital Advertising
Pay Per Click (PPC) and Pay Per View (PV). Pay Per Click (PPC) advertising is generally used on the first page of the Google search results for specific key phrases or sponsored listings within Google search results. Pay Per View advertising displays sponsored links within Google search results for a set fee. These two types of Digital Advertising complement each other and can increase your exposure and return on investment (ROI).
Google’s AdWords is a PPC advertising platform
that offers the benefits of a standard PPC campaign. You can choose how much you want to pay for each click, how long the advertisement will run, and also when it shows up in search results. Google AdWords ads are dynamic and are based on your ads and keywords. In this way, Google AdWords ensures you have the most relevant content for your target audience.
Digital advertising provides you with the benefit
of reaching a global audience. Digital ads were previously known for being less targeted, but that has changed. In fact, the days of display ads being less targeted are over as Google AdWords now offers a variety of demographics to which you may choose. You can create ads based on content, such as pictures or videos, or based on a keyword or phrase. Ads can be displayed on the right side of Google search results or right next to the search results. You can also advertise on mobile devices and third-party websites.