Effective sales and marketing
Mix involve using both a physical as well as a digital platform to promote your products and services. While physical media such as giveaways, exhibitions and product-launch parties are popular forms of promotions, they are often overlooked by many sales organizations, consultants and agencies as not having a substantial enough impact on potential new customers. Whereas, digital media are more focused towards attracting and retaining audience, which in turn becomes loyal repeat customers.
With the advent of social media, online marketing has taken the consumer by storm. With more consumers are spending more time browsing the internet, it’s no surprise that content marketing has also seen a boost in popularity. With this in mind, one of the best promotional approaches to attract consumers is content marketing.
Content marketing is about creating something of value
Be it an article, video, podcast, blog post or tweet and sharing it with the masses. Content marketing is all about driving traffic to your website. While some marketers may see this as a difficult task to execute, the truth is, content marketing is the backbone of any successful promotional strategy. The purpose of this promotional strategy is two fold;
First, it ensures you target your audience and hence increase your conversions. Content marketing will not work if your target audience is not interested in what you have to offer. This is because email marketing is all about informing potential customers about your company and the products and services you offer. By sending informative emails regarding your products, your company’s values and other pertinent information to your potential customers, you are leveraging the power of the internet to spread the word about your brand effectively. In fact, most email marketing strategies focus on content marketing.
content-based marketing plans work better
Secondly, content marketing will help in segmenting the consumer base to understand better who your target audience is. While some marketers may use personal selling techniques to bring more business to their companies, content-based marketing plans work better when used as an approach towards marketing plan. A combination of both personal selling techniques and a promotional approach can help you reach out to more people and increase sales.
Another important reason why this combination marketing strategy is so effective is because it helps you keep your consumers happy. Your consumers will feel that you care about them and are offering them quality solutions to their problems. With personal selling techniques, some feel the need to push away the customer immediately and as a result, they end up losing interest in the product. However, a content-based promotional strategy offers an approach that keeps the consumer engaged in the product from the very beginning. The pull strategy also ensures that you maintain constant communication with your consumer base.